Everyone that I’ve spoken about regarding going to a gymnastics club, kinda gives me an ‘eyebrows raised, fake interested, glazed over eyes’ type of response. However if I was to mention, martial arts, people would get it straight away. Everyone that I manage to get to ‘go’ to a gym… seems to love it and want to go again.
Whys that then?
I’m guessing its an age thing. I’m an old git, so its not the norm. But then maybe thats part of the problem too. I know I would have loved to be doing this ten years ago. But actually didn’t know it was even available to me. Hence the PR question. I bet nearly everyone enjoyed mucking about on the gym equipment at school. So where exactly the transition from ‘yay’ to ‘nah’ occurs in peoples heads, I’m not sure.
Why can’t gymnastics be cool? Could there be a 2 tier approach? To ‘teaching’ the fun healthy element as opposed to the ‘coaching – we’re all off to the olympics’ approach. There’s enough free-runners and traceurs, and garden tramp flippers to target with a decent PR spin. Maybe its budget? Maybe its because most gymnasiums are government subsidised, so ‘excess’ cash for PR isn’t available.
If so, that sucks… cause its 2007, and PR doesn’t have to cost a penny anymore.